Software that
respects you.
Privacy-first apps and games, built with intention
from Lincoln, England.
The Studio
Born from an agency.
Built for digital.
Apalim Studios grew out of Identity Agency, an award-winning creative agency in Lincoln specialising in brand, web, video, and social. After years of building for clients, we asked a simple question: what if we applied the same craft to our own digital ventures?
The answer is two product lines: Apalim Labs for privacy-first utilities and Apalim Games for thoughtful, ethical gaming. Every app carries the same agency-level attention to detail, but this time, we're building for you, not a brief.
What we believe in
Privacy as Architecture
No accounts, no tracking, no data harvesting. Our apps are designed to keep your information on your device wherever possible.
Fair Monetisation
We aim to avoid loot boxes, dark patterns, and predatory psychology. One fair price, with a focus on delivering real value.
Agency-Level Craft
We hold every pixel, interaction, and piece of copy to agency standards. We aim to ship when it's ready, not when it's rushed.
“Software shouldn't consume your life.
It should enhance it.”
— Studio Manifesto
Namekin
Find the perfect name, together.
A privacy-first baby name discovery app that helps expectant parents explore, shortlist, and decide on names through an intuitive swipe interface. Designed to work without accounts or tracking.
Swipe to Discover
Tinder-style cards with meanings, origins, and pronunciations. 60fps animations with haptic feedback.
Partner Matching
Swipe independently, then reveal your matches. Designed with end-to-end encryption so your choices stay between you and your partner.
Name Tournaments
Head-to-head brackets to narrow your shortlist down to the one. First tournament free.
Minimal Data Collection
No accounts, no emails, no telemetry. A built-in Data Audit screen lets you see exactly what's stored on your device.
Preview
Branching Choices
Every decision ripples forward. Career paths, relationships, and life events evolve based on your choices.
Emotional Depth
Characters with genuine personality. Relationships that develop, change, and surprise you.
Meditative Pacing
No timers, no pressure. Designed so you can play at your own pace and reflect on the life you're building.
Infinite Replayability
Thousands of narrative permutations. Every playthrough should feel different.
BetterLife
Who will you be?
A life simulation where every choice shapes your story. Navigate careers, relationships, finances, and the quiet moments in between. Our answer to predatory mobile gaming, with a commitment to fair mechanics and honest design.
Preview
Roadmap
Foundation
Company registration, developer accounts, and finalising both products for launch.
Namekin Launch
iOS & Android release. 10,000+ names, full swipe experience, and one-time premium upgrade.
BetterLife Launch
Mobile release of the life simulation. Branching narratives, meditative gameplay, and a focus on fair mechanics.
Expand & Iterate
Partner sync for Namekin, expanded name database to 30,000+, community features, and new Apalim products in the pipeline.
Serial Entrepreneur
