Software that
respects you.
Privacy-first apps and games, built with intention
from Lincoln, England.
The Studio
Born from an agency.
Built for product.
Apalim Studios grew out of Identity Agency, an award-winning creative agency in Lincoln specialising in brand, web, video, and social. After years of building for clients, we asked a simple question: what if we applied the same craft to our own products?
The answer is two product lines: Apalim Labs for privacy-first utilities and Apalim Games for thoughtful, ethical gaming. Every app carries the same agency-level polish, but this time, we're building for you, not a brief.
What we believe in
Privacy as Architecture
No accounts, no tracking, no data harvesting. Our apps are built so we couldn't access your data even if we wanted to. Your information stays on your device.
Fair Monetisation
No loot boxes, no dark patterns, no predatory psychology. One fair price, and the value always exceeds the cost.
Agency-Level Craft
Every pixel, interaction, and piece of copy is held to the standard of award-winning client work. We ship when it's ready.
“Software shouldn't consume your life.
It should enhance it.”
— Studio Manifesto
Namekin
Find the perfect name, together.
A privacy-first baby name discovery app that helps expectant parents explore, shortlist, and decide on names through an intuitive swipe interface, without ever sending their data to a server. No accounts, no tracking, no compromise.
Swipe to Discover
Tinder-style cards with meanings, origins, and pronunciations. 60fps animations with haptic feedback.
Partner Matching
Swipe independently, then reveal your matches. End-to-end encrypted. We can't see your choices.
Name Tournaments
Head-to-head brackets to narrow your shortlist down to the one. First tournament free.
Zero Data Collection
No accounts, no emails, no telemetry. A built-in Data Audit screen shows exactly what's on your device.
Preview
Branching Choices
Every decision ripples forward. Career paths, relationships, and life events evolve based on your choices.
Emotional Depth
Characters with genuine personality. Relationships that develop, change, and surprise you.
Meditative Pacing
No timers, no pressure, no pay-to-win. Play at your own pace and reflect on the life you're building.
Infinite Replayability
Thousands of narrative permutations. No two playthroughs are the same.
BetterLife
Who will you be?
A life simulation where every choice shapes your story. Navigate careers, relationships, finances, and the quiet moments in between. Built as the antidote to predatory mobile gaming. No loot boxes, no energy systems, no dark patterns.
Preview
Roadmap
Foundation
Company registration, developer accounts, and finalising both products for launch.
Namekin Launch
iOS & Android release. 10,000+ names, full swipe experience, and one-time premium upgrade.
BetterLife Launch
Mobile release of the life simulation. Branching narratives, meditative gameplay, and zero predatory mechanics.
Expand & Iterate
Partner sync for Namekin, expanded name database to 30,000+, community features, and new Apalim products in the pipeline.
Serial Entrepreneur
